Primary "Product"

To succeed in a cutthroat industry, a person has to know who they are, what they have to offer, and how to effectively communicate those points to different parties. This is what makes me a highly valuable asset to a potential employer in the fashion marketing/fashion journalism field. I have excellent communication skills especially in writing. I can take what someone is trying to communicate and turn it into a skillfully written piece studded with humor and poignant material.

"In today’s world, with broad competition for virtually all products and services – including charities and the not-for-profit sector – there seems to be little that has been left untouched by branding" (Page 32). My brand is one that is constantly thinking outside the box with an extensive creative process to bring driven results to the employer. “Engagement happens by identifying and exploiting the magic in a brand: the insight or idea that connects to the audience. It can be an intuitive process and requires a mix of strategic business thinking and creative ideas. The thinking and creative process must never stop” (Page 30). As Melissa Davis pointed out, an “intuitive process” is incredibly valuable for a brand to possess. For a writer in the fashion industry, what is written is a direct reflection of the writer. Her/his style, values, and personality needs to shine through and catch the reader’s attention, but most importantly, cause the reader to act. Possessing an innate intuition is incredibly valuable in knowing how to convey this message in 500 words or less (sometimes more, sometimes less).

For an employer, let’s face it, it is ALL about the results. Whether the end result is to sell magazines or get their brand in a magazine, as the writer, it is imperative to make this goal a reality all while selling a bit of yourself. “Branding is a marketing discipline and the basics of branding are common to all areas of marketing: define your audience, know your market, differentiate yourself, choose a route to market and then make your brand stand out” (Page 73). I can and will be an important part of building a brand. What is communicated should resonate with the reader and that takes skill and empathy. I have the ability to easily put myself in someone else’s shoes and know what they need, when they need it, and how they want it sold to them. This will provide results for the employer and give the company exposure across many mediums.

What I ultimately bring to the table is a strong ability to persuade and inform. I can sell a story to the chief editor of Vogue or to millions of readers across the globe. I can, interestingly enough, also sell ice to an Eskimo but that is a story best left for another time.